|
"Brian Faulkner has helped us define our message and helped our sales people communicate it clearly. He's a catalytic thinker who challenges the status quo, quickly questions and analyzes key strengths and communicates them in a way that inspires commitment and motivates action. The sky's the limit because of that." - packaging company president - |
|
Brian Faulkner has consulted to and written for the leaders of very small and very large companies in a huge variety of business categories and has an impressive "collection" of enthusiastic comments like the one above. Clients have included consumer products, tech and small manufacturing companies, banks, auto retailers, professional firms, professional electronics installers, nonprofits, churches, schools and colleges, the arts and others. He is comfortable working at the C-suite or ownership level.
YOUR OBJECTIVES: Attract more qualified prospects. Reduce sales call resistance. Sell more on your strengths and less on price. SOUND STRATEGIC WRITING CAN HELP MAKE THESE HAPPEN! "What I like best is that you're a high-level thinker." |
Suggested Business Writing Projects:
Business Histories - Much like personal histories except grounded in business, whether to acknowledge and describe the founder's vision, elaborate on the firm's success over the years or mark an important business milestone, sale or retirement. This can be a written project or the script for a video project, such as one written recently for a family business trying to find a buyer.
Non-Profit History, Positioning & Fundraising Presentations - Magnify the good with keynote or video scripts that excite people about donating, participating and achieving your short- and long-term goals.
Non-Profit History, Positioning & Fundraising Presentations - Magnify the good with keynote or video scripts that excite people about donating, participating and achieving your short- and long-term goals.
Keynote Presentations for Business Leaders - Position yourself, your company or your product to advantage with talks that go right to the heart of your vision. Excite your team about the future of "their" business and build confidence that, with their help, a more predictable and prosperous future can be created. Excite external audiences in the same way by creating a positive impression of your firm in the business, civic and investor communities.
Business Presentations and Proposals - From speeches and sales meeting speaker support to other internal and external presentations. Proposals, too ... whether to attract and close new customers, expand sales to existing customers or even to raise funds for some worthy nonprofit project. Communicate your position more effectively and get more "Yes!" responses from the prospects and customers you want most.
Explainer Presentations - In-person presentations or online videos that show how how your products and services can make an immediate value-added difference to your prospects.
Landing Page Revisions - Brian Faulkner calls this "unwriting," since so many landing pages need a total revision to focus more directly on customer needs instead of telling the world how wonderful "we" are. Check out any number of landing pages and see what percentage talks more about their people, history, tools, processes and etc. ("us") vs. how they differentiate themselves in a way that adds value for customers and helps solve customer or client problems (B2B) or directly enhances people's lives (B2C).
Other Business Projects - It's amazing how a new, more strategically focused "pitch" (positioning) can refresh a tired old sales line. It's also amazing how a well-written white paper can revolutionize a prospect or customer's impression of your product, service, brand, etc. And what about that annual report leadership narrative that needs to be written--even if the news may not all that positive? Or that important business letter that should have gone out a month ago?!
Business Presentations and Proposals - From speeches and sales meeting speaker support to other internal and external presentations. Proposals, too ... whether to attract and close new customers, expand sales to existing customers or even to raise funds for some worthy nonprofit project. Communicate your position more effectively and get more "Yes!" responses from the prospects and customers you want most.
Explainer Presentations - In-person presentations or online videos that show how how your products and services can make an immediate value-added difference to your prospects.
Landing Page Revisions - Brian Faulkner calls this "unwriting," since so many landing pages need a total revision to focus more directly on customer needs instead of telling the world how wonderful "we" are. Check out any number of landing pages and see what percentage talks more about their people, history, tools, processes and etc. ("us") vs. how they differentiate themselves in a way that adds value for customers and helps solve customer or client problems (B2B) or directly enhances people's lives (B2C).
Other Business Projects - It's amazing how a new, more strategically focused "pitch" (positioning) can refresh a tired old sales line. It's also amazing how a well-written white paper can revolutionize a prospect or customer's impression of your product, service, brand, etc. And what about that annual report leadership narrative that needs to be written--even if the news may not all that positive? Or that important business letter that should have gone out a month ago?!
"Your reputation around here is that not only can you perform miracles
but that you could do them on cue
with a limited amount of lead time.
Your performance made a believer out of me."
- VP sales -
but that you could do them on cue
with a limited amount of lead time.
Your performance made a believer out of me."
- VP sales -
|
"It was a pleasure to work with you.
You are a true professional, a man who not only takes a deep personal interest in our cause, but also a man willing to work the extra long hours, make the extra trips and accommodate our miscellaneous changes--without a hint of grumble or complaint. Your sunny disposition is surpassed only by your creativity. I can't remember when I felt so good about paying a man." - Chamber of Commerce director for Municipal Bond Campaign - |
"Your recommendation on how to position our wholesale parts business
was right on the money.”
"Best presentation I've ever heard about this company."
"We saved a number of accounts using your position paper."
was right on the money.”
"Best presentation I've ever heard about this company."
"We saved a number of accounts using your position paper."
