Typical Client Needs

Brian Faulkner's business sweet spot is smaller to moderate sized companies that have struggled to find ways to communicate their business, brand or product positioning to competitive advantage.  Typical projects are executive speeches, development of meeting themes and presentations, web content and a variety of other mission-critical assignments.  Brian thrives on problem solving, complex subjects, new ideas, concepts-as-products, challenging strategic situations and demanding deadlines. 

​IDEAL CLIENTS ARE B2B OR B2C COMPANIES
WHO SHOULD HAVE (OR WANT TO HAVE):

​
  • market leadership in their business category

  • marketplace acknowledgement that they are, indeed, the leader
  • ​
  • strategic positioning describes their competitive advantage

  • well defined brands and products with clearly differentiated messages

  • a compelling business concept that everybody "gets"

  • authenticity: competitive claims based on substance vs. wishful thinking

  • a premium price (and worth every penny)

  • loyal customers or clients who are sold on their business, brand and products

  • a history to build success on - plus enduring potential

  • a clear, succinctly stated mission

  • a compelling vision for the future and a plan to get there

  • a passion that gets people up in the morning and charges their day

  • stakeholders who believe in them 

  • a bedrock service culture

  • competitive intelligence (knows its markets and competitors)

  • customer intelligence (tuned-in to current and emerging needs)

  • "marketing imagination"
Contact Brian Faulkner about potential writing and/or narration projects:

336-251-2203
​
[email protected]

May we help with your next critical business project (or "rescue" one that didn't work?)
​
​BUSINESS PROJECTS: 
​
> brand positioning presentations
> business histories
> business letters & editorials
​> business & fundraising proposals
> capabilities presentations
> critical issue communication
> doc style television/video scripts
> events & commemorations
> landing page strategy & copy 
> precisely focused ad copy 
> speaker support decks & slides
​> speeches (internal & external)
> white papers

​   OR "writing rescue" (if you get stuck)

Successful Projects Completed for these Clients:

​NOTE: Some clients include multiple projects over many years.

AAA Signa Travel
Anderson-Moore Builders
Apex Video
Babcock School of Management, Wake Forest University
Bell, Davis & Pitt (attorneys)
Black Cadillac
Blowing Rock Art & History Museum
Blowing Rock, City
Broadway & Seymour 
Brookstown Mill
Bryan School of Business & Economics, UNC Greensboro
C12 of the Piedmont Triad
​Career Center, W-S Forsyth County Schools
Center for Family Wellness
Champion Products 
Church Interiors
City of Winston-Salem
Clark Powell (a/v technologies & systems)
Cook Medical
Creative Technologies (communication)
DDB (manufacturer)
Douglas Battery Manufacturing Company
Durham Chamber of Commerce
EcoLab
Edward Weck & Company 
First & Merchants Bank
Fairchild Industrial Products Company
Ferrum College
First Presbyterian Church of Boone
​Forsyth Country Day School
Freedom ElecTech
General Medical
Goldsmith & Company
Green Ford
​GTE Telenet
Hanes Printables
Hardees
Harper Corporation 
Historic Bethabara
​Hound Ears Club
IBM
Impac
Ingersoll-Rand
Jntimate Bookshop
James River
Jeoffrey Ladhams Associates
Jimmy Dean Foods
King’s College
Kuhn Studio/Jon Kuhn
L’eggs Products
Leo Dowell Interiors
Mitchells Piano Gallery
Mobil Oil Company
Modern Automotive
Monet (jewelry manufacturer)
Moravian Church
Murray Supply
Myriad Media
Northcutt & Northcutt
Northwestern Bank
Omega Performance
Our State Magazine
Package Containers, Inc.
Pannill Knitting
​Piedmont Hearing Care Center
Piedmont Technology Group
​Rock Ridge Video
Salem Academy
Salem Stained Glass
Sara Lee Corporation
Sara Lee Direct 
Sara Lee Hosiery
Sara Lee Knit Products
Sara Lee Personal Products
Segmented Marketing Services
​Sonoco Products Company
SPI Corporate Presentations
Steinway & Sons
Talton-Colortronics
The Futures Group
​The Holt Group
Thorlo, Inc.  
Traders Chevrolet
Tupperware
UNC-TV
​Wachovia Bank
Winston-Salem Journal
Wrangler
Wrenn-Brungart (fork lift distributor)
336-251-2203
​
[email protected]