Typical Client Needs
Brian Faulkner's business sweet spot is smaller to moderate sized companies that have struggled to find ways to communicate their business, brand or product positioning to competitive advantage. Typical projects are executive speeches, development of meeting themes and presentations, web content and a variety of other mission-critical assignments. Brian thrives on problem solving, complex subjects, new ideas, concepts-as-products, challenging strategic situations and demanding deadlines.
IDEAL CLIENTS ARE B2B OR B2C COMPANIES
WHO SHOULD HAVE (OR WANT TO HAVE):
- market leadership in their business category
- marketplace acknowledgement that they are, indeed, the leader
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- strategic positioning describes their competitive advantage
- well defined brands and products with clearly differentiated messages
- a compelling business concept that everybody "gets"
- authenticity: competitive claims based on substance vs. wishful thinking
- a premium price (and worth every penny)
- loyal customers or clients who are sold on their business, brand and products
- a history to build success on - plus enduring potential
- a clear, succinctly stated mission
- a compelling vision for the future and a plan to get there
- a passion that gets people up in the morning and charges their day
- stakeholders who believe in them
- a bedrock service culture
- competitive intelligence (knows its markets and competitors)
- customer intelligence (tuned-in to current and emerging needs)
- "marketing imagination"
Contact Brian Faulkner about potential writing and/or narration projects:
336-251-2203
[email protected]
336-251-2203
[email protected]
May we help with your next critical business project (or "rescue" one that didn't work?)
BUSINESS PROJECTS: > brand positioning presentations > business histories > business letters & editorials > business & fundraising proposals > capabilities presentations > critical issue communication > doc style television/video scripts > events & commemorations > landing page strategy & copy > precisely focused ad copy > speaker support decks & slides > speeches (internal & external) > white papers OR "writing rescue" (if you get stuck) |
Successful Projects Completed for these Clients:
NOTE: Some clients include multiple projects over many years. AAA Signa Travel Anderson-Moore Builders Apex Video Babcock School of Management, Wake Forest University Bell, Davis & Pitt (attorneys) Black Cadillac Blowing Rock Art & History Museum Blowing Rock, City Broadway & Seymour Brookstown Mill Bryan School of Business & Economics, UNC Greensboro C12 of the Piedmont Triad Career Center, W-S Forsyth County Schools Center for Family Wellness Champion Products Church Interiors City of Winston-Salem Clark Powell (a/v technologies & systems) Cook Medical Creative Technologies (communication) DDB (manufacturer) Douglas Battery Manufacturing Company Durham Chamber of Commerce EcoLab Edward Weck & Company First & Merchants Bank Fairchild Industrial Products Company Ferrum College First Presbyterian Church of Boone Forsyth Country Day School Freedom ElecTech General Medical Goldsmith & Company Green Ford GTE Telenet Hanes Printables Hardees Harper Corporation Historic Bethabara Hound Ears Club IBM Impac Ingersoll-Rand Jntimate Bookshop James River Jeoffrey Ladhams Associates Jimmy Dean Foods King’s College Kuhn Studio/Jon Kuhn L’eggs Products Leo Dowell Interiors Mitchells Piano Gallery Mobil Oil Company Modern Automotive Monet (jewelry manufacturer) Moravian Church Murray Supply Myriad Media Northcutt & Northcutt Northwestern Bank Omega Performance Our State Magazine Package Containers, Inc. Pannill Knitting Piedmont Hearing Care Center Piedmont Technology Group Rock Ridge Video Salem Academy Salem Stained Glass Sara Lee Corporation Sara Lee Direct Sara Lee Hosiery Sara Lee Knit Products Sara Lee Personal Products Segmented Marketing Services Sonoco Products Company SPI Corporate Presentations Steinway & Sons Talton-Colortronics The Futures Group The Holt Group Thorlo, Inc. Traders Chevrolet Tupperware UNC-TV Wachovia Bank Winston-Salem Journal Wrangler Wrenn-Brungart (fork lift distributor) |