Task: Package Containers, Inc. is a Portland, OR manufacturer and marketer of paper bags for the retail produce industry. They also make twist ties for growers. PCI began in 1946 and more recently had rediscovered a key competitive advantage. Our task was to help them communicate this "new" benefit to the grocery product market, including copy suggestions for a proposed new web site.
Package Containers, Inc is the packaging supplier of choice for many businesses throughout the U.S. We pioneered the use of the single strap Home-Toter® bag and our products are recognized as essential in the supermarket, produce, retail, food service and many other industries. Our commitment is to manufacture quality, value-added packaging products at a competitive price while developing new innovations that help our customers differentiate themselves from their competitors.
Package Containers is North America’s leading provider of high performance paper totes, poly bags and wire ties for grocers, growers and food service customers. Our Home-Toters® produce merchandising containers are known for their ability to prompt consumer purchase and increase sales of apples, oranges, etc. - often by over 500%. PCI also is a premier source of innovative merchandising concepts that help build produce brands.
Leo Dowell Interiors
Task: The assignment was to come up with words to totally transform upscale residential interior designer Leo Dowell's web site. The idea was to challenge visitors (Leo's prospective clients) to look beyond the predicable to unexpected contrasts, using a design approach that integrates the images and textures of 18th and 19th century European Country living into 21st century luxury homes.
New Landing Page Copy:
You’ve always wanted your home to reflect the warmth and texture of a European country cottage or chateau. In your mind’s eye you see the sun streaming through an arched window set into the wall of your lavishly appointed kitchen. You take pleasure in how light plays through your house as the day goes on, revealing a quiet alcove here, splashing dappled patterns there and highlighting a prized piece of furniture, the one-of-a-kind treasure Leo Dowell helped you find last year in the back alleys of the Paris Flea Market.
There’s a comfortable elegance about living in an authentically designed European Country home such as Leo helps his clients create, a quality that's both deeply satisfying and quite uncommon. In France, they say joie de vivre, the joy of life. If joy of life is what you want for your home to reflect but never have been able to achieve, Leo Dowell can help you attain it, as he has done for so many other discerning clients: create a design experience that matches your life perfectly.
Video Landing Page??
Task: DDB Unlimited, a manufacturer of industrial grade enclosures for the communications industry, needed a short "explainer" video to attract and educate qualified prospects on the web, The video I wrote and narrated is nothing more than a landing page in a different format. Note how quickly the video grabs viewer attention and then presents DDB in terms of tangible application benefits.
Video Script Copy:
There are lots of promises made on the internet, but many don't prove out. If the promise you're looking for involves industrial grade NEMA enclosures for harsh outdoor applications, you've come to the right place: DDB, the OEM manufacturer where promises made are promises kept.
Whether pole mount, wall mount, or pad mounted. Guarding switches, routers, amplifiers - or any other vertically racked equipment that requires protection from wind, rain, cold, critters ... or prying hands ... DDB is the choice you'll want to make compared to the many "take it or leave it" options out there. There's nothing "standard" about DDB enclosures. For telcom, security or traffic applications, DDB delivers quality unlimited.
Here's how far we go ... (continued)
View the DDB positioning video here:
(copy & paste link in your browser)
Contact Brian Faulkner about potential writing and/or narration projects: